Massimo Vignelli

Massimo Vignelli was a great inspiration for me while in Graphic Design school. I was given a project to design a book. I chose Massimo because of his clean and modern design aesthetic. I was really drawn to his method of design, and the idea that elements should only exist if they give purpose to the design, and are not just decorative. His subway map is a great example. "Pragmatically understandable. Otherwise, design is a failure, no matter how beautiful it is. Design is not art, design should express its meaning and that should be universally understandable." —Massimo Vignelli

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Jeremy NeumannComment