Massimo Vignelli

Massimo Vignelli was a great inspiration for me while in Graphic Design school. I was given a project to design a book. I chose Massimo because of his clean and modern design aesthetic. I was really drawn to his method of design, and the idea that elements should only exist if they give purpose to the design, and are not just decorative. His subway map is a great example. "Pragmatically understandable. Otherwise, design is a failure, no matter how beautiful it is. Design is not art, design should express its meaning and that should be universally understandable." —Massimo Vignelli

I use one of his quotes on the front page if this site. “If you can design one thing, you can design everything.” —Massimo Vignelli.  I truly believe that if you can design with Vignelli's philosophy in mind, you can create meaningful and effective work. Designers worldwide  should respect his vision and practice.  

Our ethics demand the best from us in order to give the best to is in return. Design is an encompassing profession, not a job or a trade, but a profoundly ethical profession that we should embrace or reject. No room for the philistines. No room for the vulgar minds. Ours is a mission to make this world a better place than we found and if we fail our mission, we do not deserve the honor of calling ourselves "designers". Design is a marvelous mission. Go out, spread the word. It is your turn now. MV

Go out there and do the best you can. Today I placed an inspired design of Massimo's subway map as the background image of my site in honor. The source of the background can be found over at The Pattern Library. The pattern was created by Marc Anderson

Quotes from Lella and Massimo Vignelli (Design is One)

A retrospective of Vignelli's work. The Vignelli Canon 

Jeremy NeumannComment